Our Process

In today's world, you cannot afford to leave online visibility up to chance. Our team of multifaceted digital marketing experts can help you pinpoint your target audience and enact strategies to build SEO/SEM/PPC tactics that work today and that are scalable to help you grow tomorrow. Our step-by-step process includes:

• Needs Assessment: Whether you have an existing search engine strategy or you're just getting started, we will audit your current online presence, which examines website SEO strength, social media presence, and the number of pathways consumers can use to get to your content.

• Building a Foundation: Without the right foundation, you can't get the results you desire regardless of the other tactics you implement. This stage typically involves some website optimization to improve content, metadata, usability/navigation, and call-to-action (CTA) placement.

• Optimization and Maintenance: The next step is to use the data we've collected to optimize each pathway that a consumer might use to reach you. We use content development, paid search tactics, pay-per-click advertising, and the latest trends in organic SEO to move your brand front and center. Our team also continually works with clients to focus on improving existing tactics and changing tactics to remain current with the latest trends.

What We Use to Get You There

Cardus Interactive knows that a holistic approach to search engine visibility works best, which is why we use a diverse range of tools and tactics to achieve real return on investment (ROI) for our clients. We offer:

• Custom web design: Make every site visit count with personalized, mobile-friendly web design, development, and optimization.

• The latest and greatest in tools: We use a suite of affordable easy-to-use analytics, open source, web services, social media, and content management tools. We use some in-house to deliver results at an exceptional value, and others we set up for our clients to use on a regular basis, such as Amazon Web Services.

• A focus on the latest search trends: Our team knows to use long-tail keywords, create compelling content, and stay away from the type of banner ads that yield minimal click-throughs. We use proven tactics that are currently relevant to keep our clients on top.

• Constant communication: You need to know what you're investing in during an SEO campaign. We offer design samples, visual data, and access to the people working on your project. Communication is the key to seeing financial results from an SEO/SEM/PPC investment.

Our SEO Process Involves The Following Steps:

• Keyword Research
• Competitive Research & SEO Analysis
• Writing Optimized Content For Your Website
• UX Optimization
• Website Link Structure
• Website Link Building
• Submitting to Search Engines
• Monitoring Progress
• Repeat The Process

Every search engine strategy and campaign varies based on client goals, current visibility, and preferences. During the needs assessment, we work closely with clients to create a personalized mixture of organic and paid tactics. Contact us today to for more information about SEO/SEM/PPC and make the most of your ecommerce or digital marketing presence.

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